Susan Ratliff is a serial entrepreneur, an award-winning business owner, and enthusiastic sports fan who has been rooting for Arizona’s hometown teams since 1973.
After she discovered that Arizona is only one of twelve cities that can boast about having the Big Four teams in town she wondered why that fact was not celebrated. In addition, Arizona claims an award-winning WNBA team, the Mercury and AFB, the Rattlers, which makes Arizona very rare indeed.
“I thought it would be incredible fun to bring all six teams together in a huge fan fest and give sports lovers across the state the opportunity to show their team spirit. To make it even more exciting I wanted to include hundreds of sports oriented products and services that would benefit both the armchair and active athlete alike. Before someone else beat me to it I decided to produce this sports fan fest and shopping extravaganza myself. I guarantee that the Arizona Sports Fan Expo, a first of its kind, will be epic!”
Susan founded a local tradeshow display company and has 20 years experience in the expo and exhibit industry. Several of Arizona’s sports teams have been her clients for more than ten years so those relationships made it easy to get the ear of the local teams regarding her plans for the expo. In addition, she has produced the Women Entrepreneurs’ Small Business Boot Camp, a one-day business conference in Scottsdale coming up on ten years. Her community support and business connections are great assets for launching this new endeavor.
Susan and her team will make the Arizona Sports Fan Expo an annual event that will be anticipated for years to come. I hope you will root for Susan and our sports teams and support the Arizona Sports Fan Expo.